Executive, HoReCa​

Job Summary

The overall role of Executive, HoReCa is to implement sales activities plan to ensure that route-to-market within coverage areas for HoReCa is satisfactorily achieved.

Key Responsibilities

1. Conduct daily call plan using DMS App (provided mobile device) to monitor both stocks of company’s products and competitors’ products, and monitor products’ shelf life
2. Manage merchandising planogram for high brand visibilities in order to increase customer purchases.
3. Generate order based on weekly stock rules to ensure sufficient stocks for sales and achieve sales target (KPI target)
4. Implement consumer promotion based on annual business and budget plan; post mortem report after ending trade promotion is required to evaluate purchasing performance of customers
5. Manage strong relation with outlet owner or Manager, HoReCa and Corporate outlets
6. Implement and develop Picture of Perfect Outlet to communicate brand visibility to consumers.
7. Observe activities of competitors within area of coverage.
8. Other tasks assigned by line manager

Key Challenges

1. Achieving monthly and annual KPI target requires high commitment and motivation
2. Implementing route to market method and making progress of Perfect Outlet method requires ability to demonstrate wise demographic plan and assessment of Perfect Outlet

Qualifications

1. Education:
   • Bachelor Degree in Marketing, Business Administration, or relevant fields
2. Experiences:
   • Possess 1-year experience in sales, preferably with FMCG or Trading
   • Experience in HoReCa channel
3. Skills and knowledge:
   • Demonstrate good communication
   • Demonstrate good command of English and Khmer
   • Microsoft Office (Word, Excel, Power Point)
   • Ability to learn and use new technology