Job Summary
The overall role of Executive, Brand is to execute marketing campaigns and brand strategy to increase and expand brand awareness, visibility, TOM, and market share.
Key Responsibilities
- Implement marketing activities to achieve effective communications and expand brand awareness to target consumers based on agreed plan and budget.
- Identify opportunities for activating brand to new channels and/or consumer segments to expand awareness.
- Work closely with all functions to communicate a coherent brand identity in merchandizing and promotion activities and execute brand activities on time.
- Regularly monitor and analyze own brand and competitors’ performance in the market in order to continuously provide insightful updates and recommendations to line manager.
- Monitor and collect relevant market data including market trends and new development and utilize information for brand improvement.
- Monitor, collect and analyze necessary market data and provide insight information on market trends and new development to Brand Manager for the development action plan and brand improvement.
- Submit competitive report on both ATL and BTL activities, as well as a monthly monitoring report (signage, POSM, premium products, etc.).
- Other tasks assigned by superior.
Key Challenges
- Require active and creative thinking at all time to keep the brand stand out as number 1 and move away from competitors.
Qualifications
- Education:
- Bachelor Degree in Business Administration, or an equivalent degree.
- Experiences:
- Minimum three years’ experience in marketing role or similar role in FMCG
- Skills and knowledge:
- Good interpersonal and communication skills
- Good in English, both oral and written
- PC literate – Microsoft Office – Word, Excel and PowerPoint